4. Who would be the audience for your media product?

Primary Audience member example:



When watching back our media product, I think we have managed to successfully engage our target audience of teenage females aged between 12 and 18 in audience demographics D and E. As mentioned in the audience profile, we said that we would use many codes and conventions in order to attract our target audience in our opening sequence. For example the worry about the future is a convention that always comes up in coming of age films like Submarine and Perks of Being a Wallflower, and too comes up in our opening sequence. As this is a current worry for the primary audience of our film, we have used it to engage the audience as something that can help them and give them something to relate to.

The audience we have targeted in this film is very similar to the audience we had originally planned to aim our film at then creating our old film sequence, because even though the narratives and characters aren't similar in many ways, the same themes, ideas and codes and conventions have been used to attract the target audience. The reason that we didn't decide to change it during the creation of the opening sequence is because this is the target audience of the majority of coming of age films and has been very effective and so we thought that by engaging with the same target audience it would increase the chances of our coming of age title sequence being successful.

You can tell that our opening sequence is aimed at this audience because the protagonist is a female that is clearly feeling alone and isolated, which is a feeling experienced by this target audience many times over their teenage years. We have created an atmosphere that makes the audience sympathise with the character and sympathy is most often, stereo-typically, given by girls, whereby engaging the target audience of women far more than men. Although we haven't created the entire film following this 2 minutes, the rest of the film is based on her life as a teenager which therefore lads to her situation now. We decided to have an opening which didn't start with her as a teen because that is the same way almost all coming-of-age films start, e.g Ferris Bueller's Day Off and Angus, Thongs and Perfect Snogging. We thought that by starting the film with a reflection of the protagonist's emotions later in her life, it becomes more engaging for the audience whereby enticing them into watching the rest of the plot ewhich leads her to this point in her life.